To support significant global growth, Agworld has recently made three key appointments. Mike Betts has been appointed Vice President of Business Development, LeeAnn Murphy has been appointed Vice President of Operations and Reinder Prins has been appointed Marketing Manager.
Mike Betts, hailing from the state of Kansas, has joined Agworld in the capacity of Vice President of Business Development. Mike graduated from the Kelley School of Business at Indiana University, and started his career at Credit Suisse as an investment banker working with software and internet companies. Mike gained a wealth of experience in a number of different positions from M&A and capital raising to managing the analytics team at wine.com and building technology partnerships at mobile software company Apteligent. As an entrepreneur, Mike is a self-taught software developer, and started two companies. Prior to joining Agworld, Mike was the Director of Investments at AgFunder, an online investment platform and media company for agriculture technology.
Mike has a connection to Agriculture through his family, where his grandparents own a cropping operation in Northwest Kansas, and through his previous roles at AgFunder and consulting in agtech product research. Mike: “I am excited to be part of the fast-growing Agworld team and business. I truly believe in the value and strategy behind the collaborative software platform that Agworld brings, allowing growers, advisors and other stakeholders to work together with data and information all in one place, as opposed to selling yet another single player, stand-alone piece of software.” Expanding on prior experience, Mike is looking forward to the never-ending learning ahead: “I am focussing on understanding the growers’ needs and how Agworld software can be utilized to record and generate insights and information that help manage their operations more efficiently, profitably and sustainably.”
LeeAnn Murphy has joined Agworld in the capacity of Vice President of US Operations. LeeAnn came to Colorado in 2001 as a proud veteran of the United States Air Force where she served for the first 10 years of her career. As Staff Sergeant in the Air Force she ran technical operations for weapons systems at Air Force Bases throughout the United States. After transitioning back into civilian life, LeeAnn spent 5 years with GTRI in a variety of roles followed by 4 years between Business Manager at ReadyTalk and Senior Salesforce Business Analyst at Gogo Business Aviation. LeeAnn holds a bachelor’s degree in Counselling, a master’s degree in Organizational Leadership and brings a wealth of experience in Salesforce and Operations Management that is sure to be of great benefit to the customer success and account management teams within Agworld.
LeeAnn grew up on a small farm in Tennessee and has always had a strong connection to agriculture. For 4 years, LeeAnn has served in various positions on the board of local nonprofit Veterans to Farmers (VTF).The organization’s mission is very close to her heart and she dedicates most of her spare time to this cause: “VTF lets me combine my two passions namely helping fellow veterans and agriculture. I feel that with VTF we can make a real difference in people’s lives.” About joining Agworld, LeeAnn adds: “I am very excited about the direction that Agworld is headed, especially the partnership with K-Coe Isom and the prospect of helping growers utilize the full potential of the digital tools that are available to them.”
Reinder Prins grew up among dairy cows in the Friesland province of The Netherlands and has been involved in Agriculture since a young age. Reinder holds a bachelor’s degree in Small Business and a master’s degree in International Business from Maastricht University. For his studies and work, Reinder has lived on 6 continents and gained experience in a variety of settings. Reinder has lived in Australia for the last 7 years and, prior to joining Agworld, Reinder worked for Cotton Growers Services, a Bayer/Syngenta JV in the Australian cotton industry for 4 years. As Market Development Manager for CGS he led the Precision Agriculture initiatives within the company and oversaw all marketing activities.
With Agworld’s rapid growth in the US, Australia and other markets, the need arose to streamline the Agworld message globally and increase our presence in the market. Reinder comments: “In this role I oversee the marketing strategy for Agworld globally and I will therefore be applying my time to support continued growth in the different markets that Agworld is active in.” Reinder brings with him a strong background in Sales and Marketing, which is where Reinder is looking forward to supporting his Agworld colleagues: “Agworld has a great product and a fantastic support structure in place; in my role as Marketing Manager I will be able to support our sales and support teams, so they can improve our offering even further!”
Agworld CEO Doug Fitch welcomes all three new employees to Agworld and is equally excited about what they offer to Agworld: “We are seeing a tremendous growth in new clients coming to Agworld and we need to have the best people onboard to support this growth. More and more growers, retailers and agronomists alike are seeing the value in the collaborative solution that Agworld offers and I feel that these key appointments will ensure that we can continue to meet and exceed their expectations.” Please join us in welcoming Mike, LeeAnn and Reinder to Agworld!