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The Farming Team

A collaborative effort to make the Australian farmer more profitable

The Farming Team, a new collaboration between eight innovative Australian agribusiness companies, was launched today at Xerocon Melbourne. The farming team aims to educate the nation’s farmers about best practice applications to help run their farming businesses.

The Farming Team will facilitate the setup and training of farmers in the use of the integrated ecosystem of apps as well as connect farmers with professional service providers who can provide ongoing support for these systems.

The Farming Team partners are Xero (accounting software), Figured (farm management accounting software), Agworld (crop production software), AgriWebb (livestock management software), MarketCheck (grain marketing platform), TrueCrop (direct distributor of crop protection products), Agmarket (online marketplace for farm machinery and equipment) and Commonwealth Bank of Australia (CommBank).

Farmers can use the Farming Team website www.thefarmingteam.com.au to find out which applications are relevant to their farming business and then submit their details and a request for a set-up and training session in these applications.

The Farming Team partners will then get them established, integrate their systems where needed and provide training. Farmers can also request a connection to a professional services provider in bookkeeping, tax and compliance, business advisory, succession planning or agri-banking services.

Agworld Australia general manager Simon Foley said the benefit of new technologies was only realised through adoption. He said the creation of good quality farm business data that could be shared seamlessly within the farm business and with those trusted advisors serving the business would change the game. “Agworld is excited to be part of the progressive team driving real value for farmers, and those serving them, through connected solutions,” he said.

Figured Limited Australia general manager James Black said a key driver of the new collaboration was to give farmers access to, and ongoing support for, a range of integrated business apps, which they may not otherwise be able to access in their local area. “Even when farmers are looking for new apps to help them make better business decisions, they do not necessarily know how to begin, have access to training or ongoing support,” he said. “The Farming Team hopes to solve this problem by bringing it all together in the one service.”

“The goal of this collaborative effort is to change the Australian farmer’s mindset from focussing purely on production and yield, to focussing on long term sustainable profitability," Mr Black said. “By achieving this, The Farming Team hopes it will have a long term positive impact on Australian agriculture.”

Xero Australia National Partner Director Rob Stone said the $60 billion agricultural industry was one of Australia’s most important sectors and it was vital to equip farmers with the tools and training they needed to be successful. “We’re keen to provide support and education to farmers about the best ways to harness cloud software and modern technology,” he said. “This collaborative ecosystem approach from leading software providers and financial institutions is a unique opportunity to help our agricultural businesses grow and one we are proud to be a part of as champions for small business.”

AgriWebb chief executive officer Kevin Baum said his company was excited to work with fellow leaders in the digital agriculture space and saw big potential for The Farming Team to help the nation’s farmers and further enhance Australia’s position as a global leader in agriculture. “Cloud-based software platforms hold incredible potential and the benefits are magnified through collaboration to create simple and powerful offerings for our farmers,” he said.

CommBank general manager strategy & innovation, Tim Harvey, said CommBank was proud to be collaborating with a group of trusted partners from across the agricultural industry. “We can leverage our shared capabilities to help Australian farmers achieve better farming outcomes, as we continue to enhance our financial services for our agribusiness customers,” he said.

To find out more about The Farming Team, go to www.thefarmingteam.com.au or @farmingteamaus

(This article originally appeared on www.thefarmingteam.com.au


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