05 November 2025

From Field to Processor: Why PSPs Are Turning to Agworld for Field-Level Data

From Field to Processor: Why PSPs Are Turning to Agworld for Field-Level Data

In agri-food supply chains, information is often just as important as the final product itself. Packers, Shippers, and Processors (PSPs) rely on accurate field-level data for many different decision making processes. From procurement and quality to compliance and traceability data is key, but for many PSPs getting that data in an easily-digestible format is still a challenge.

When PSPs receive farm records of the crop they're processing, they often end up with a mix of emailed spreadsheets and paper notes. By the time these are compiled and entered into internal systems, the information is often incomplete and already outdated. For an industry that depends on precision to meet food safety regulations and manage contracts, this lack of real-time data flow creates real issues.

That's where Agworld comes in.

Direct Data, Straight from the Farm

Agworld was designed to capture structured field-level data at the source: from the grower and their agronomist. Every spray, fertilizer application, and operation is recorded in a consistent, digital format. For PSPs, this means that instead of piecing together a patchwork of records, they can now integrate seamlessly with Agworld and receive accurate data directly into their own systems.

A recent integration with one of the world's largest potato processors is a prime example. By linking Agworld directly into their internal platform, the processor now receives field-level data for every load of potatoes they handle. No more chasing growers for paperwork. No more data entry errors. Instead, they have a real-time, digital window into the farm practices behind the crop.

Benefits That Scale Across the PSP Market

While the potato case is compelling, the same benefits apply across the PSP sector. Integrating with Agworld provides:

  • Improved traceability: With compliance regulations constantly tightening, PSPs need to be able to rely on having every crop-input recorded and auditable. Agworld delivers this automatically.
  • Better forecasting: Knowing exactly how many acres have been planted and how these acres have been treated allows PSPs to predict supply more accurately, enabling them to manage contracts with confidence.
  • Efficiency gains: A digital integration with a platform that is created to make data-entry as quick and simple as possible for growers removes the need to double-enter data. PSPs spend less time manually matching up data and can focus their attention elsewhere.
  • Stronger grower relationships: By connecting to growers through Agworld, PSPs position themselves as true partners to growers, which builds trust at every level.
A Platform for the Whole Value Chain

The real benefit of Agworld is that it doesn't just serve growers and agronomists, it connects the entire value chain through 1 platform with standardized data. For PSPs this means that when you integrate with Agworld you don't just integrate with a handful of farms, but one of the most-widely used Farm Management Information Systems in the world, connecting you to a broad ecosystem of growers who are already using Agworld to capture their farm records.

By connecting to this ecosystem, PSPs get access to reliable, standardized data that can scale across crops and regions, providing them with a solution that grows with them.

Looking Ahead

For PSPs, the future is clear: transparency and data-driven decision-making will only become more important. Integrating with Agworld is more than just a technology upgrade, it's a critical step toward a supply chain where every stakeholder benefits from the same shared structured data.

As one processor recently put it after completing their Agworld integration: “We're no longer managing spreadsheets. We're managing data that's live, reliable, and ready to drive our decisions.”

From field to processor, Agworld is shaping the future of how crops move through the value chain, and for PSPs, that future starts now.

Scott Cogdill

Scott Cogdill

Head of Agworld - North America

Scott Cogdill joined Agworld in 2024 and is now Head of Agworld, North America, based in Des Moines, Iowa. Scott brings over 20 years of experience bridging agriculture, technology and ag retail, from in-field operations for an ag retailer to leading program and division management for SST / ProAgrica. Scott is deeply grounded in farming, managing the family farming operation together with his father, giving him first-hand insight into the challenges and opportunities that farmers face everyday. At Agworld, Scott is responsible for the business and commercial operations to grow the Agworld product in the USA and Canada. This means working cross-functionally across the Agworld business to ensure we deliver recurring value to our core customers.

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